People keep looking for cool and rare fish, and then they want it for a cheap price. So this is my take on the problem, its called supply and demand and there is always a breaking point. If diamonds were found in every backyard, I'm sure they wouldn't be adorned on your loved ones finger. Same with fish, if I sold a few thousand cichla kelberi at $15.00 each, all the high end collector would get out of keeping them, and move on to the next rare thing. There is a reason why they call some fish rare, and some command the price. With that said, internet has made information on fish spread much fast, and so is finding a new or rare fish, and made a lot of rare fish not as rare. If all the so called fad fish, rare fish, desirable fish were available at your local petsmart, petco, at less than $12.99 each, monsterfishkeepers.com board would just be called basicfishkeepers.com and I would probably just jump off a building over and over until my bones poke through my heart, whild poking my eye balls out listening to the screech of nails scraping against a chalkboard